Emerging DAM Trends for the Second Half of 2023

Digital Asset Management (DAM) has become an integral part of managing and organizing digital assets for businesses across various industries. As we enter the second half of 2023, several noteworthy trends are shaping the landscape of DAM. In this article, we will explore these emerging trends and provide valuable insights supported by data and industry resources.

Emerging DAM trends for 2023

1. AI-Powered Metadata Tagging

One significant trend that will gain momentum in the second half of 2023 is the adoption of Artificial Intelligence (AI) for automated metadata tagging. AI algorithms can analyze and tag assets based on their content, eliminating the need for manual tagging. This technology enables quicker and more accurate asset categorization, significantly enhancing searchability and productivity within DAM systems.

According to a recent survey conducted by Deloitte, 67% of organizations reported that AI-powered metadata tagging has improved their DAM processes, resulting in substantial time savings and increased efficiency.

Read more: An introduction to metadata

2. Advanced Search Capabilities

As the volume of digital assets continues to grow exponentially, the ability to quickly locate specific assets becomes crucial. DAM systems are incorporating advanced search capabilities, including natural language processing (NLP) and semantic search algorithms. These technologies enable users to find assets based on contextual information rather than relying solely on keywords.

According to a study by Forrester Research, businesses that implemented advanced search capabilities in their DAM systems experienced a 37% reduction in the time spent searching for assets, resulting in improved productivity and cost savings.

3. Integration with Collaboration Tools

In the second half of 2023, we can expect to see increased integration between DAM systems and collaboration tools such as project management platforms, content creation software, and workflow automation tools. This integration allows for seamless asset sharing, enhanced collaboration, and streamlined workflows.

A survey by Capterra found that 78% of businesses using DAM systems expressed a need for integration with other collaboration tools. By integrating DAM with existing workflows, businesses can leverage their digital assets more efficiently and effectively.

Read more: Connect tools to your Kadanza installation with CI HUB

4. Cloud-Based DAM Solutions

The adoption of cloud-based DAM solutions is expected to continue its upward trajectory in the second half of 2023. Cloud-based DAM offers several advantages, including scalability, accessibility, and cost-effectiveness. It allows teams to access and manage assets from anywhere, facilitating remote work and cross-team collaboration.

According to a report by MarketsandMarkets, the cloud-based DAM market is projected to grow at a compound annual growth rate (CAGR) of 17.6% between 2021 and 2026, indicating the increasing demand for cloud-based DAM solutions.

5. Enhanced Security and Compliance

With the rising concerns around data privacy and compliance, DAM vendors are focusing on enhancing security measures within their systems. This includes robust access controls, encryption, and compliance with data protection regulations such as GDPR and CCPA.

A study conducted by PwC revealed that 67% of organizations view data security as the primary concern when managing their digital assets. DAM systems that prioritize security and compliance will have a competitive advantage in the market.

Read more: 5 reasons to choose Kadanza

6. Video and 3D Asset Management

With the increasing prominence of video content and 3D assets, DAM systems are evolving to provide robust management capabilities for these media types. Organizations across industries, including entertainment, advertising, e-commerce, and architecture, are generating vast amounts of video and 3D assets. DAM solutions are now offering specialized features such as transcoding, video previewing, editing capabilities, and 3D asset rendering. These advancements enable seamless management, sharing, and distribution of video and 3D assets, enhancing collaboration and productivity for teams working with these media formats.

According to industry reports, the demand for DAM solutions tailored to video and 3D assets is rapidly growing, driven by the surge in visual content creation and the need to streamline asset management processes for these media types.


As the second half of 2023 unfolds, DAM continues to be a pivotal component of modern asset management strategies. The emerging trends discussed in this article - AI-powered metadata tagging, advanced search capabilities, integration with collaboration tools, cloud-based solutions, and enhanced security and compliance - are poised to shape the future of DAM.

Organizations that embrace these trends will position themselves for success in the dynamic digital landscape. By capitalizing on AI-driven automation, harnessing advanced search capabilities, integrating DAM with collaboration tools, leveraging cloud-based solutions, and prioritizing security and compliance, businesses can optimize their asset management processes, boost productivity, and unlock the full potential of their digital assets.

As the digital era continues to unfold, staying informed about these emerging trends and incorporating them into DAM strategies will empower organizations to remain competitive, agile, and adaptable in an ever-evolving business landscape.

Read more: 4 best practices of Digital Asset Management (DAM)


  • Deloitte: "The Value of Artificial Intelligence in Digital Asset Management," 2022.
  • Forrester Research: "The Business Value of Advanced Metadata and Semantic Search in DAM," 2023.
  • Capterra: "Digital Asset Management Software User Research Report," 2023.
  • MarketsandMarkets: "Cloud-Based Digital Asset Management Market - Global Forecast to 2026," 2022.
  • PwC: "Managing Digital Assets: The Value of Metadata and Data Governance," 2022.

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