Brand management blog: insights, best practices, and customer stories

How the City of Bruges (Stad Brugge) unified 18 city services on a single brand management platform: centralizing brand guidelines, assets, and smart templates with strict permissions for internal teams and external agencies.

Manual metadata entry doesn't scale. Discover how the Kadanza AI Enricher automates tagging, titles, and descriptions - while keeping you in full control.

Discover how the Kadanza and Plainly integration eliminates the video production bottleneck, enabling marketing teams to generate localized, personalized video variations at scale.

How Nedap Livestock used the Kadanza API and OpenAI to automatically tag their assets in just 8 hours for only $50, transforming their asset library from unsearchable to fully discoverable.

How Wolf Oil Corporation unified 4 brands and integrated 200,000+ assets with their existing tech stack via API. Discover how this automotive lubricants company achieved seamless integration with Kadanza.

How Katoen Natie onboarded 2,000 users at a fixed cost with unlimited user pricing, managing 25,000 assets across two separate brand platforms.

How Draper Tools integrated Kadanza with their PIM system to unify product data and brand assets, enabling creative automation for faster go-to-market.

How DEME manages 10,000+ assets and empowers 2,000+ users across the globe with secure, centralized access. Discover how this engineering giant achieved global accessibility with Kadanza.

How the Provincial Government of Oost-Vlaanderen manages 35,000+ assets while giving departments the autonomy they need. Discover how this government body achieved brand consistency with Kadanza.

How Gosselin Group centralized 27,500+ assets and empowered 1,500+ users with a single source of truth across 30 countries. Discover how this global logistics company achieved 100% brand consistency with Kadanza.

In today's rapidly changing branding landscape, businesses need to stay ahead of the curve to create a lasting impression and establish strong connections with their audience. As we enter 2024, several emerging trends and strategies are shaping how brands approach their identity, engagement, and overall market presence. In this blog post, we'll explore ten key branding strategies that are likely to dominate the scene in 2024.

In today's fast-paced digital landscape, efficiently managing your files is critical for businesses of all sizes. Two popular solutions often come up in discussions: Dropbox and Digital Asset Management (DAM) systems. But which one is right for your organization?

In today's digital landscape, businesses rely heavily on a wide range of digital assets. Managing these assets efficiently while ensuring their security is a daunting task. A DAM system can help address both challenges.

In the era of remote work, effectively managing digital assets has become a crucial aspect of maintaining productivity and collaboration. Teams need access to brand materials regardless of where they're working.

In today's fast-paced and interconnected world, businesses and organizations are increasingly recognizing the importance of building robust ecosystems. But what does it mean to build an ecosystem, and why can't you simply buy one?

The digital age is evolving quickly, and the term automation is frequently associated with machines and algorithms replacing human workers. But when it comes to creative work, automation isn't about replacement. It's about empowerment.

In the modern digital landscape, businesses and organizations rely on effective content management systems to streamline their workflows. SharePoint is a popular choice, but how does it compare to a dedicated DAM system?

Digital Asset Management (DAM) has become an integral part of managing and organizing digital assets for businesses across various industries. As we move into the second half of 2023, several emerging trends are shaping the future of DAM.

Digital Asset Management (DAM) systems are becoming increasingly important in today's digital world. But beyond simple storage, modern DAM systems help teams work together more effectively through streamlined workflows and collaboration features.

Discover how Scouts en Gidsen Vlaanderen saves a huge amount of time every week managing visual assets with smart tagging and collections.

Are you spending hours creating assets? Are your tasks repetitive? The combination of Kadanza and CHILI publish can help you automate creative production while maintaining brand consistency.

This free PDF e-book has everything you need when choosing a brand platform. We've compared the features of major brand platforms to help you make an informed decision.

Are you tired of managing multiple logins and passwords? Single sign-on (SSO) could be the solution you need. In this article, we explain what SSO is and how it can simplify user management for your DAM system.

Creative automation has as many admirers as it has critics. But what exactly is it, and how can it benefit your organization? Let's cut through the noise and explain creative automation clearly.

Digital asset management (DAM) systems can revolutionize how organizations store, manage, and distribute digital assets. But like any system, a DAM requires ongoing maintenance to remain effective. In this article, we'll share best practices for keeping your DAM in top shape.

Digital agencies are in a constant race to keep up with the latest trends and technologies. Managing digital assets efficiently is crucial for delivering high-quality work to clients on time. A DAM system can help agencies streamline their workflows and improve collaboration.

Version control is critical for managing and maintaining your digital assets in today's fast-paced business environment. Without it, teams can easily use outdated materials, leading to brand inconsistency and wasted effort.

When reading about MarTech platforms, the word Metadata often pops up. But what exactly is metadata, and why is it important for digital asset management? In this article, we'll provide a clear introduction to metadata and explain how it can help you manage your assets more effectively.

Understanding the differences between files and brand assets is crucial for any business. While all brand assets are files, not all files are brand assets. Let's explore what sets them apart.

With the increasing volume of digital assets, organizations require effective management systems. Google Drive is a popular option, but how does it compare to a dedicated Digital Asset Management system?

Brand management is the continuous process of keeping all content in line with your brand identity. It involves maintaining a consistent look and feel across all platforms and touchpoints. But why is brand management so important? In this article, we'll explore six key reasons.

Are you using Adobe Creative Cloud, Microsoft Office, Google Workspace, Figma, and other tools? With CI HUB, you can connect all these applications directly to your Kadanza DAM system, making it easier than ever to access and use your brand assets.

Maintaining a strong and recognizable brand image is crucial for any business. But what exactly is brand consistency, and why does it matter so much? In this article, we explore the importance of presenting a unified brand.

Owning a Digital Asset Management (DAM) system is a must to maximize your efficiency. But simply having a DAM isn't enough. You need to organize it properly. In this article, we share tips for keeping your assets organized.

A brand is more than just a logo. It's the personality of your company, the way you communicate with your audience, and the visual elements that make you recognizable. Brand guidelines help ensure consistency across all of these elements.

Digital Asset Management is a process of organizing, storing, and retrieving digital assets. A well-organized DAM system makes it easier for teams to find the right assets when they need them. But what happens when you need to migrate from one DAM system to another?

You've been struggling a lot as a business and you need to figure out what the problem is. OK, let's say, after a while, you found the problem, and then you started searching for the best possible solutions. After searching for hours, days, weeks… you figure out that you need a SaaS platform. In this case, you'd probably check most of the platforms and compare them to find the best one for your needs.

Your complete brand consists of every interaction your audience has with your organization. Brand assets are the tangible elements that represent and communicate that brand. Let's explore what brand assets are and why they matter.

Whether you are new to the world of branding and marketing, we all throw jargon around. But what exactly is brand management? In this article, we break down the concept and explain why it matters for every organization.

We live in a digital world where the expectations of users are rising and rising. This is also the case for DAM platforms, which are becoming more accessible for companies of every size, instead of only big corporations with deep pockets. Meaning that all sorts of businesses are becoming more digitally mature and increasing their efficiency. This change comes with producing large quantities of content for more channels at a faster pace than ever before.

Digital asset management systems all have one goal: helping you to manage your digital assets. But what does that mean in practice? In this article, we explain what DAM is and why it matters for modern organizations.