Depending on the requirements and particular use cases of the company, digital asset management systems can be different, but they all have one goal: helping you to manage your digital assets. Before digging into Digital Asset Management (DAM), let’s understand what is a digital asset to have a better understanding of the whole concept.
It is any file or content that can be created, managed, published, shared, and stored digitally. Some examples are:
These assets are usually created by your design & marketing teams and shared within the organization to focus on your branding which allows you to raise awareness across the world.
However, recently many digital assets are being created for a company so managing them properly has almost become impossible. To manage them, a company needs an efficient way of storing, collaborating, and distributing the company’s digital assets to avoid a cumbersome process. At this point, a company needs a DAM.
DAM is a software and system solution to all these points we mentioned previously. It is a centralized system for all the workers of the companies to access their digital assets and share them easily with external parties. Most of the time, a DAM is used by sales, marketers, and brand strategists, in short anyone that works with the digital assets of a company.
A DAM system enables you to have a consistent brand within your company’s brand guidelines, keep the quality content, and save time in finding the right asset for the right source.
The functionalities of a DAM platform can slightly change from platform to platform because of the integrations that they allow to make the platform more enhanced. However, we’ll keep it simple and only focus on the main functionalities of DAM.
Overall, DAM software allows you to create, store, organize and work on digital assets with your team within the given permissions while reducing the production cost since you can reuse the same assets while helping you to follow your brand guidelines. DAM provides you with a single source of truth and saves time for your team to focus on other activities.
But… Kadanza is more than just a basic DAM. Kadanza Assets is fully configurable and adaptable based on your way of working. It is also a flexible API-driven platform, enabling people to connect with other systems and data. So, besides managing your assets, you can also focus on your brand guidelines, and create automation with the help of CHILI publish, and other custom solutions.