"With projects and colleagues in over 30 countries, we need to have our brand aligned. Kadanza gives us the tools to do just that."
Dirk Van der Borght
Digital Marketeer Sr, Gosselin Group
Gosselin Group, a leading international logistics and mobility company, faced a common challenge for global organizations: maintaining brand consistency across multiple countries while empowering local teams to create their own materials.
The Challenge
Before implementing Kadanza, Gosselin Group struggled with several key issues:
- Fragmented assets stored in different tools across 30 countries
- Need for customized enablement materials like folders, flyers and business cards for local teams
- Security and access control for 1,500+ users requiring SSO integration
With teams spread across the globe, ensuring everyone had access to the right assets and was using them correctly was becoming increasingly difficult. Email threads were filled with asset requests, and 'rogue' branding was appearing in local markets.
The Solution
Centralized DAM
Gosselin Group implemented Kadanza as their single platform for managing over 27,500 assets (275 GB), replacing scattered storage solutions across different countries and departments.
Smart Templates
Self-service creation for enablement materials like folders, flyers and business cards ensures brand consistency while empowering local teams to create what they need, when they need it.
SSO Security
Seamless Single Sign-On integration provides secure access management and compliance for all 1,500+ global users, eliminating password management headaches while maintaining enterprise-grade security.
Global Alignment
One source of truth for colleagues in over 30 countries eliminates 'rogue' branding and ensures everyone is working with the latest, approved assets.
Key Results
The implementation delivered measurable results across the organization:
- 100% Brand Consistency: Centralized Brand Kits ensure every asset used across 30 countries is on-brand
- 27,500+ Assets Managed: 275 GB of technical and marketing assets organized and accessible in one place
- 1,500+ Empowered Users: Secure access for global teams to find what they need without emailing marketing
"Kadanza gives us the tools to have our brand aligned across 30 countries."
Dirk Van der Borght
Digital Marketeer Sr, Gosselin Group
Looking Forward
With Kadanza, Gosselin Group has transformed how they manage their brand globally. Local teams are empowered to create on-brand materials quickly, while the central marketing team maintains oversight and control. The result is a more consistent, professional brand presence in every market they serve.
