Google Drive vs DAM

With the increasing volume of digital assets, organizations require effective management systems to efficiently store, organize, and share them. Google Drive and Digital Asset Management (DAM) systems are two popular digital asset management tools. A DAM system is a more comprehensive tool that offers additional features for organizing, sharing, and collaborating on digital assets than Drive. In this post, we will examine the key differences between these two tools and highlight why a DAM system is a better choice for managing digital assets.

Google Drive vs DAM


Google Drive is a cloud-based storage solution that allows users to store, share and edit files. Users can access their files from any device with an internet connection, making it a popular choice for storing and sharing documents. However, Drive lacks advanced features for managing and organizing digital assets. It does not provide comprehensive metadata management, versioning, and search capabilities that are essential for managing large and complex digital asset collections.

On the other hand, a DAM system is designed specifically for managing digital assets. It offers advanced features such as metadata management, version control, and search capabilities that allow users to efficiently store, organize, and share digital assets. DAM systems enable users to tag and classify digital assets, which makes it easier to locate and retrieve them. Additionally, a DAM system allows users to set granular permissions and access controls, which ensures that digital assets are securely shared only with authorized users.

Let’s check some advanced features in detail to better understand the use case.

Metadata management

Metadata refers to descriptive information about a particular asset, such as a digital file, that provides context and makes it easier to locate and manage. The use of metadata is critical for assets for several reasons but most importantly it helps you to organize and search the assets easily.

Kadanza metadata management

Metadata helps to make assets easily searchable. When an asset is tagged with relevant metadata, it becomes easier to locate using search tools. For example, when we check the asset above we see several tags: retro, child, portrait… Tagging the assets correctly will help searchability and save you time while finding the right asset for your use. This is especially important when dealing with large collections of assets.

Metadata enables assets to be organized more efficiently. By assigning attributes such as author, date, and file type. It’ll also help with searching and finding the right assets. For example, do you want to check all the assets that a certain person updated? Then, type it in the search bar and find all these assets.

Did you know that Kadanza offers auto-tagging with the help of AI? It makes your life easier with suggestions!
AI auto-tagging assets

Version control

Versioning refers to the practice of keeping track of changes made to a particular asset over time. Versioning is crucial for assets for several reasons:

  1. Accountability: Versioning allows you to keep a record of changes made to an asset and who made them. This can help you to identify issues, track progress and contact the right person if needed.
  2. Collaboration: When multiple team members are working on the same asset, versioning allows them to work collaboratively without overwriting each other's work. By keeping track of changes made by each team member, versioning ensures that everyone is working on the most up-to-date version of the asset.
  3. Recovery: Versioning enables you to recover previous versions of an asset if something goes wrong. For example, if an asset is accidentally deleted or corrupted, you can revert to a previous version of the asset and continue working without losing progress.
  4. Compliance: Versioning is essential for compliance purposes, especially in industries such as healthcare, finance, and legal. These industries require strict documentation of all changes made to critical documents, and versioning makes it easy to track and audit these changes.

Setting permissions

Permissions are critical for maintaining the security of your assets. By restricting access to sensitive or confidential assets, you can ensure that only authorized individuals can view and modify them. Also, permissions can be used to automate workflows by granting access to specific assets to the appropriate team members automatically. This streamlines the workflow and ensures that the right people have access to the right assets at the right time.

Kadanza permissions

You can easily set several user groups that have certain rights based on your needs. For example, only giving download access to your partners can be handy since you might not want them to upload or delete assets.


Google Drive offers basic collaboration features, such as real-time editing and commenting. However, it lacks the advanced collaboration features that are essential for managing complex digital asset collections. For example, Drive does not allow users to collaborate on individual assets, leave notes, assign tasks, or provide feedback on specific areas of an asset.

A DAM system, on the other hand, provides some advanced collaboration features that enable users to collaborate on individual assets. Users can leave notes, and ask for approval for certain assets based on the configuration of the business needs. This ensures that digital assets are efficiently produced, reviewed, and approved, which is critical for creative teams and marketers who produce high volumes of digital assets.

Kadanza DAM collaboration


Google Drive offers basic integrations with third-party applications, such as Google Docs, Sheets, and Slides. However, it does not offer deep integrations with digital asset management tools, which limits its ability to manage complex digital asset collections.

On the other hand, a DAM system offers deep integrations with a range of third-party tools, such as Adobe Creative Cloud, web-to-print options, marketing automation platforms, and content management systems. This enables users to efficiently manage their digital asset workflows, from creation to distribution.


While Google Drive is a popular tool for storing and sharing files, it is not the best option for managing complex digital asset collections. A Digital Asset Management (DAM) system provides advanced features for organizing, sharing, and collaborating on digital assets and deep integrations with third-party tools. Using a DAM system, organizations can ensure that their digital assets are efficiently produced, managed, and distributed, leading to significant time and cost savings.

Google Drive vs DAM

Benefits of the Kadanza DAM system:

  1. Customizable metadata management:
    allows users to create custom metadata fields to better classify and organize their digital assets. This enables users to quickly search and find the exact asset they need, saving time and improving efficiency.
  2. Automated workflow:
    provides automated workflows for reviewing, approving, and publishing digital assets. This streamlines the asset creation process and ensures that all assets are properly reviewed and approved before being published.
  3. Real-time collaboration:
    offers real-time collaboration features, such as comments, that allow users to provide feedback and make changes to assets in real time. This enables creative teams to work more efficiently and produce higher-quality assets.
  4. Version control:
    offers version control, allowing users to track changes and access previous versions of an asset. This is essential for ensuring that only the latest and approved versions of assets are used.
  5. Customizable branding:
    enables you to customize the user interface with your company's branding, making it easy to integrate with your existing workflows and systems.
  6. Advanced reporting:
    provides advanced reporting features that enable users to track asset usage and performance. This allows organizations to optimize their digital asset workflows and improve ROI.
  7. Easy integration:
    is designed to integrate with other software tools and services, including social media platforms, project management tools, and content management systems.

Kadanza DAM system provides a comprehensive solution for managing digital assets. With many features it enables organizations to efficiently produce, manage, and distribute their digital assets. Using the Kadanza DAM system, organizations can ensure that their digital assets are properly managed, leading to significant time and cost savings.

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