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Belgian city guides in New York: personal approach, personal booklet

BENY is a city guide by and for Belgians in New York City. Patrick van Rosendaal brought the idea to life, and through it, has met like-minded people who have become addicted to the metropolis. His guidebooks focus on his customers, whether they are on a business trip, a group visit or a family holiday. They are invariably provided with a made to measure programme booklet. To avoid the searching and fiddling in design programmes, Patrick uses Kadanza to have the booklets print-ready in no time.

BENY Highlights

  • Made to measure programme booklets
  • No design background 

Tools used:

  • Brands & Kadanza
  • Asset Manager
  • Layout Manager

Made to measure programme booklets

BENY is a real brand. They are guidebooks with a personality, accompanied by a customised programme booklet delivered in the house style. In the past, Patrick would make these booklets himself with the help of design software. But this would cost time and admittedly, a lot of messing about. Patrick is a guide and globetrotter through and through, but he is no graphic designer. And he doesn’t expect his co-workers to be either. With Kadanza, he can still take matters in his own hands. The booklets retain a similar layout and can be put together using simple templates. Once created, all that remains to be done is to collate the correct content in a new booklet. These small bits of content are referred to as snippets: existing layouts to which text can be added, together with pictures from the Asset Manager. These can conveniently be arranged in one template. In no time you have a nice, ‘on brand’ programme booklet, ready to be printed and to go into production. And this without having to call upon a professional graphic designer each time! 


Do you also want to work on your brand without having to rely on the services of a graphic designer each time? Contact us with your questions!

More info? Get in touch.

Contact Nico Potvin

Nico Potvin
Founding Partner
+32 478 212 838

Contact Gert Boers

New York
Gert Boers
Key Account Manager US
+1 917 325-7357

Contact Michel Grolimund

Michel Grolimund
Key Account Manager DACH
+41 43 488 38 58