(copy 1)

An entire corporate identity managed from just one platform

Colruyt Group Highlights

  • Multi-brand platform
  • Flexible user management
  • Consistent brand experience
  • Multilingual
  • Signage management

Tools used:

  • Brands & Kadanza
  • Brand Manager
  • Asset Manager
  • Layout Manager
  • Signage Manager

Multiple brands under one roof

A rebranding can cause quite a stir, even more so when the company involved is a parent brand that hosts a number of sub-brands. To ensure the implementation of the new Colruyt Group, the group launched a brand centre that quickly became a multi-brand platform. Not just the group got a new look, but other retail and non-retail formulas such as Retail Partners and Colruyt Group Academy also got new identities. Colruyt Group and the sub-brands use the brand centre as a toolbox to inform users of the new branding guidelines, to share all sorts of brand assets with each other, in short, to guard the corporate identity. There are many users who have access to the platform. Who get access to which bit of information is carefully managed with user rights and this guarantees smooth workflows for the group.

The digital extension to graphic designers


Are you interested in the many features of a brand centre? Contact us.

More info? Get in touch.

Contact Nico Potvin

Nico Potvin
Founding Partner
+32 478 212 838

Contact Gert Boers

New York
Gert Boers
Key Account Manager US
+1 917 325-7357

Contact Michel Grolimund

Michel Grolimund
Key Account Manager DACH
+41 43 488 38 58