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A top European business school stands strong with on-brand stationery

Vlerick is a leading international management school with a strong tradition of innovative and independent research. It offers world-class accredited courses. Its publications, with a strong, clear corporate identity, reach many students and alumni. The Vlerick identity is present as well in stationery. All are provided centrally via Kadanza.

Vlerick Highlights

  • Smooth flow of communication materials
  • Speed and efficiency
  • Transparency

Tools used:

  • Brands & Kadanza
  • Brand Manager
  • Asset Manager
  • Layout Manager

Rollout of the new Vlerick via Kadanza

The rebranding of Vlerick in 2012 was fully organised through a private brand centre. In the first instance, the new corporate identity was documented, with interpretation and guidelines. Then a large database was created in which can be found the necessary images, PowerPoints, videos and more. It is important for Velrick that its marketing department can offer, or even create, communication materials via the brand centre. Vlericks stationery (visiting cards, writing paper, envelopes,...) is a large part of its identity. Thanks to the layout manager, new documents can be created, shared and downloaded easily. This means communication materials can be printed quickly, and thanks to the template, they are always ‘on brand’. 


Are you looking for ways to streamline the communication of your brand and corporate identity assets? Contact us.


More info? Get in touch.

Contact Nico Potvin

Nico Potvin
Founding Partner
+32 478 212 838

Contact Gert Boers

New York
Gert Boers
Key Account Manager US
+1 917 325-7357

Contact Michel Grolimund

Michel Grolimund
Key Account Manager DACH
+41 43 488 38 58