(copy 1)

A new global identity simultaneously launched on six continents

Axalta Coating Systems is a leading global supplier of liquid and powder coatings. With more than 12,800 employees and more than ten sub-brands under its umbrella, Axalta uses Kadanza to safeguard its brand identity worldwide. The Axalta Brand Centre is the beating heart of the branding for many of its brands. The new Axalta identity was launched worldwide from one online location. Success is found in productivity, as the company would say.

Axalta Highlights

  • Communication
  • Support
  • Productivity

Tools used:

  • Brands & Kadanza
  • Brand Manager
  • Asset Manager
  • Layout Manager
  • Packaging Manager


Axalta is more than just a logo. It is a complete set of visual, verbal, behavioural and cultural elements, based in strategy and personality. All these elements together tell the story of Axalta, who they are and what they stand for. And that story is one that ought to be told internally first and foremost, because the brand is what binds them worldwide in their daily operations. 



Axalta decided afterwards to create a brand centre for some of its sub-brands under the wider Axalta banner. 


Are you interested in the many features of a brand centre? Contact us.

More info? Get in touch.

Contact Nico Potvin

Nico Potvin
Founding Partner
+32 478 212 838

Contact Gert Boers

New York
Gert Boers
Key Account Manager US
+1 917 325-7357

Contact Michel Grolimund

Michel Grolimund
Key Account Manager DACH
+41 43 488 38 58