Using a brand centre to provide valuable guidelines, assets and promotional materials

Challenger provides comprehensive paint products developed for bodyshops seeking value for money. As a sub-brand of Axalta, a leading global supplier of liquid and powder coatings, Challenger uses its own brand centre to guard its distinctive brand.

Challenger Highlights

  • A consistent brand
  • Personalised marcom materials
  • Central guidelines

Tools used:

  • Brands & Kadanza
  • Brand Manager
  • Asset Manager
  • Layout Manager

All the relevant brand information in one place

Challenger is sold in the EMEA region, in countries using conventional solvent based paint. With representatives, co-workers, importers and distributors spread across the region, a brand centre is not a luxury. In it, the different users can find all sorts of brand information, from a diverse range of assets to branding guidelines and templates to create communication materials. These allow representatives to create everything from personalised business cards to brochures without needing the help of a graphic designer. Intelligent templates safeguard the visual identity of Challenger. Designers can just easily get the job done thanks to the many assets available and the clear branding guidelines. 


Do you also want different users to be able to work with your brand? Contact us for a chat.

More info? Get in touch.

Contact Nico Potvin

Nico Potvin
Founding Partner
+32 478 212 838

Contact Gert Boers

New York
Gert Boers
Key Account Manager US
+1 917 325-7357

Contact Michel Grolimund

Michel Grolimund
Key Account Manager DACH
+41 43 488 38 58