Reducing production costs by more than 40% through worldwide use of intelligent templates

Cromax is one of Axalta’s worldwide premium brands for bodyshops. The Cromax products are renowned for their quality and productivity. And that is exactly what drives this brand: productivity. Thanks to Kadanza, marketers and brand managers can live up to this driving force. When its parent company, Axalta, was established, Cromax was also given a new appearance. A brand centre was created to implement the new identity and guidelines worldwide.

Cromax Highlights:

  • Worldwide brand management 
  • Personalised communication tools
  • Big cost savings on local production

Tools used:

  • Brands & Kadanza
  • Brand Manager
  • Asset Manager
  • Layout Manager

Worldwide brand management

Cromax is active in four regions: EMEA, North America, Latin America and Asia Pacific. Via Brand Manager, internal and external co-workers and clients worldwide receive an introduction to the new identity and the brand’s strategy. They get access to an extensive DAM and to intelligent templates, which allows them to create their own communication materials. 

The content of the Asset Manager and the Layout Manager vary considerably by region. And therein lies the strength of the brand management platform for Cromax. The range of assets can vary, but more importantly, the languages differences within each region are taken into account. The EMEA region has many different languages. Thanks to the Layout Manager, central marcom materials are supplied as templates in English and the language version can be created online. These materials can then be printed locally in limited numbers. This saves Cromax more than 40% on production costs. 



Personalised communication materials in no time 

Cromax grants access to its brand centre to personnel but also to stakeholders like importers and distributors. Via the Layout Manager, they can add their own logo and address to marcom materials while the branding remains unaffected. Product brochures, leaflets, invites for events, business cards, certificates, banners - personalised printing material at your fingertips. This guarantees a consistent brand experience for Cromax and satisfied stakeholders. 


Would you like to know how to save costs through the use of a brand centre? Contact us for a chat! 

More info? Get in touch.

Contact Nico Potvin

Nico Potvin
Founding Partner
+32 478 212 838

Contact Gert Boers

New York
Gert Boers
Key Account Manager US
+1 917 325-7357

Contact Michel Grolimund

Michel Grolimund
Key Account Manager DACH
+41 43 488 38 58