Political party Ecolo uses Kadanza to campaign in over 300 Belgian towns and villages

Ecolo is a French-speaking political party in Belgium with a progressive, social and environmental agenda. Ecolo have been leading sustainable campaigns since 2012. Party members can create their own campaign materials through Kadanza. Both the local elections of 2012 and the general elections of 2014 were managed via the Kadanza brand centre.

Ecolo Highlights

  • User management
  • Local, regional and national management
  • A consistent brand

Tools used:

  • Brands & Kadanza
  • Asset Manager
  • Layout Manager

Local, regional and national management

All kinds of generic campaign material can be created through the Ecolo management platform: from business cards and invites, to a regular newsletter. The beauty of it is that everyone can get to work with the materials, whether it is to create it, to amend it or to use it. Users do not need to have a special designer. 

The number of users is high. Through Kadanza they are divided in user groups according to a sophisticated structure that follows the Belgian political system: national, regional and local. Each council has a person responsible for the communication materials, and a regional representative checks the work of these local politicians. Finally, only a few users at national level are in charge of the full management. The higher the rank, the more functionalities are accessible in the management platform. For Ecolo, this ensures that each user can be committed to the work with the party and to the brand they are representing. This means each council, city or province can relate unique stories within the same, consistent identity.

 

Would you like to find out more about user groups and management? Contact us for a chat!

 

More info? Get in touch.

Contact Nico Potvin

Antwerpen
Nico Potvin
Founding Partner
+32 478 212 838
nico.potvin@kandesign.com

Contact Gert Boers

New York
Gert Boers
Key Account Manager US
+1 917 325-7357
gert.boers@kandesign.com

Contact Michel Grolimund

Zürich
Michel Grolimund
Key Account Manager DACH
+41 43 488 38 58
mgrolimund@detailag.ch