Experienced in the same way worldwide thanks to Kadanza

Spies Hecker is a pioneer within the refinish industry. As one of the largest refinish brands, it wants it customers all over the world to understand the brand and its values. This means it is crucial to communicate clearly about the brand, its identity and its personality. Employees as well as importers and distributors play an important role in this. To Spies Hecker, they are all brand ambassadors. With the brand centre they are kept engaged in order to maintain and to promote the brand.

Spies Hecker Highlights

  • Everyone is a brand ambassador
  • Consistent brand experience
  • Streamlined communication
  • Personalised marcom materials

Tools used:

  • Brands & Kadanza
  • Brand Manager
  • Asset Manager
  • Layout Manager
  • Packaging Manager

Everyone is a brand ambassador

The Spies Hecker reputation doesn’t just rest upon the quality of its products and its role as pioneers. The brand prides itself in maintaining a good relationship with its stakeholders for over 130 years. Whether you are an employee or a strategic partner, everyone represents the brand. Thanks to the brand centre, everyone is kept informed of the strategic and visual aspects that determine how Spies Hecker looks and feels worldwide. Thus the brand communicates primarily to its own ambassadors: bodyshops but also importers and distributors. 


Do you also have multiple parties working on your brand and would you like to streamline this process? Contact us!

More info? Get in touch.

Contact Nico Potvin

Nico Potvin
Founding Partner
+32 478 212 838

Contact Gert Boers

New York
Gert Boers
Key Account Manager US
+1 917 325-7357

Contact Michel Grolimund

Michel Grolimund
Key Account Manager DACH
+41 43 488 38 58