Building a strong brand together with its reseller network

Duxone brings comprehensive paint products, specially developed for bodyshops seeking value for money, to the market. The Duxone brand comes under the banner of Axalta Coating Systems, a leading global supplier of liquid and powder coatings. Through the Duxone brand centre, the brandís story is told, the brandís assets collected and its communication materials personalised.

Duxone highlights

  • Central communication
  • Consistent brand
  • Personalised marcom materials

Tools used:

  • Brands & Kadanza
  • Brand Manager
  • Asset Manager
  • Layout Manager

The network builds a brand

Duxone is sold in the EMEA, mainly to countries outside of the EU, working with conventional solvent based paint. This means that a number of countries are involved in selling the brand. To streamline this process, Duxone uses a central brand centre, which holds the branding guidelines and allows users to download assets, such as logos, PowerPoint templates, photos and videos. The users are not only Duxone employees but also importers and distributors. They can create personalised communication materials thanks to intelligent templates in the brand centreís studio Ė they create their own story in their own language. The brand centre guarantees that the branding elements are used in the correct and most efficient way, which results in a consistent brand experience. 

 

Are you interested in the many features of a brand centre? Contact us. 

More info? Get in touch.

Contact Nico Potvin

Antwerpen
Nico Potvin
Founding Partner
+32 478 212 838
nico.potvin@kandesign.com

Contact Gert Boers

New York
Gert Boers
Key Account Manager US
+1 917 325-7357
gert.boers@kandesign.com

Contact Michel Grolimund

Zürich
Michel Grolimund
Key Account Manager DACH
+41 43 488 38 58
mgrolimund@detailag.ch