An online guide for a consistent brand identity and strategy

Standox is one of Europe’s leading brands in the refinish paint sector. Its main aim: to be the partner of choice for refinish professionals and to support them with the best products and services. Standox wants to ensure that each contact with the outside world, whether it be via products, brochures or letterhead, is consistent. That is how it keeps its brand strong. The central brand centre is used as a guide for brand identity and strategy.

Standox Highlights

  • Consistent brand experience
  • Communication with different third-parties 
  • Monitoring and user management

Tools used:

  • Brands & Kadanza
  • Brand Manager
  • Asset Manager
  • Layout Manager
  • Packaging Manager

Building and protecting a brand

Standox is a premium brand that sells products worldwide through a network of importers and distributors. This means that many different stakeholders, among them strategic partners, printers and designers, work with the brand. The Standox brand centre is there to ensure that communication about the brand, its identity and its story, runs smoothly. It not only takes on an informative role, it also enables the users to create communication materials, and to share them with one another. The brand centre guides the user through applications and guidelines. This ensures the Standox brand is consistently built upon by dedicated employees and partners.


Do multiple parties also work on your brand and would you like to streamline this process? Contact us!

More info? Get in touch.

Contact Nico Potvin

Nico Potvin
Founding Partner
+32 478 212 838

Contact Gert Boers

New York
Gert Boers
Key Account Manager US
+1 917 325-7357

Contact Michel Grolimund

Michel Grolimund
Key Account Manager DACH
+41 43 488 38 58